Exclusive Interview: DICI

Tara speaks with Italian-born, Miami-raised urban pop sensation DICI about producing his latest single ‘Day Dream’ under his very own record label, how he got started in music, influences, plans for the future and much more!

Get ready for some fresh beats from the Italian-born, Miami-raised urban pop sensation, Dici! He dropped his latest single, ‘Day Dream’ recently, under his very own record label, DICI Records. This latest addition to his musical repertoire is poised to be another chart-topper, following in the footsteps of his previous melodic hip-hop anthems, which have already garnered over 2 million Spotify streams across 100 countries. ‘Day Dream’ will follow up this year’s luxurious release, ‘Champagne Showers’.

‘Day Dream’ is a dreamy pop-rap masterpiece, with shimmering synths and hypnotic drumbeats creating a lush soundscape for his unbridled creativity to flourish. The hip-hop flourishes, and lo-fi elements blend seamlessly with the pop production; with every verse, Dici weaves a spellbinding narrative, painting vivid pictures of a world beyond our reality. His flow is unbound, soaring through the music with ease and grace. The melodies are infectious, sticking in your head long after the song has ended. Flooded with infatuation and desperation, hoping to escape these feelings through daydreams but ultimately unable to shake this obsession.

With half Japanese heritage on his mum’s side, Dici has once again opted for a traditional Japanese aesthetic in his latest music video, similar to his track ‘Shibuya’, where the video was surrounded by fast-moving images of Shibuya Crossing in Tokyo created on an LED wall called the Volume – a technology used in the Disney+ series The Mandalorian. Dici’s professionally directed and produced videos on YouTube have also amassed a staggering 4 million views.Clearly, this multi-talented artist is on fire, and his fans just can’t get enough.

Dici has evolved from a quarantined 17-year-old, free-styling rhymes and mastering the Pro Tools rig in his bedroom to an emerging rap star with thousands of worldwide followers, a popular critically acclaimed indie EP on his own label. Dici’s influences can be heard so clearly as he matches his quality with the likes of Denzel Curry, Action Bronson, Mayhem Lauren, and Kenny Beats.

On previous releases, such as ‘305-INTERLUDE’, ‘Bar for Bar’, and ‘Vector’, Dici has worked with Associated Press and Emmy-winning director and cinematographer Brian Bayerl of Greendoor East Productions. Proficient at blending powerhouse beats and a soulful, melodic, sometimes hypnotic synth-generated flow, Dici is a name to watch out for before he blows up.

Check out our Discover Spotlight Podcast featuring interviews with other emerging artists. Plus listen to Channel R Discover, our 60min curated playlist featuring the best emerging artists Sundays at 10am PT/1pm ET on Channel R.