AJ Mitchell – CAMERAS ON
Written by Channel R on March 12, 2021
|March 12, 2021|
Pop phenom AJ Mitchell returns with a brand new single and music video, “CAMERAS ON.”
Produced by the legendary Mike Dean [Travis Scott, Kanye West], the track hinges on stark piano as the vocals immediately draw the spotlight. Uplifted by soft strings, his show-stopping voice alternates between intimate verses and a seismic refrain with sweeping cinematic scope. It illustrates his evolution as a songwriter, vocalist, and artist, bringing new power to the forefront of his sound.
The song, AJ explains, is about the beginning of his career when he first arrived in Los Angeles to chase his dreams, and a toxic situation he found himself in while a member of the content collective Team 10.
Once the cameras turned on, the dynamic changed. Everyone was all of a sudden like, ‘Oh, I love you’. When the cameras shut off, nobody talked to one another. Everybody was staring at a phone. I was young, so it was weird for me to understand. The only thing that saved me was music. Once again, it took me away—just like it did back in my hometown of Belleville, IL.
AJ begins the visual at the piano before we voyeuristically follow him on various analog televisions. Evoking a darker side of reality, it depicts the tension of his relationship and ensuing loneliness intercut with entrancing performance vignettes. “CAMERAS ON” ignites his next chapter, paving the way for his full-length debut album, Skyview, due this year and executive produced by Mike Dean.
Listen to this song and more new music premieres on “The New Music Show”, playing daily at 5.30pm PT/8.30pm ET on Channel R – Today’s Hits & Your All-Time Favorites.